Colour versus flavour in the choice of bread packaging design among children at Taman Asuhan & Didikan Kanak - Kanak University Malaya (Tadikum) Kuala Lumpur / Revathi Aruchunan

Colour versus flavour in the choice of bread packaging design among children at Taman Asuhan & Didikan Kanak - Kanak University Malaya (Tadikum) Kuala Lumpur / Revathi Aruchunan

The key aspect of this study is to contribute to the Food & Beverages (F&B) industries, new marketing strategies personalized to young children as a customer. The purpose of this research is to examine young children as current customer, to evaluate the role of colour and its stimulus on fin...

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Bibliographic Details
Main Author: Revathi , Aruchunan
Format: Thesis
Published: 2019
Subjects:
N Visual arts (General) For photography, see TR
Online Access:http://studentsrepo.um.edu.my/12957/
http://studentsrepo.um.edu.my/12957/1/Revathi.pdf
http://studentsrepo.um.edu.my/12957/2/Revathi_Aruchunan.pdf

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