Colour versus flavour in the choice of bread packaging design among children at Taman Asuhan & Didikan Kanak - Kanak University Malaya (Tadikum) Kuala Lumpur / Revathi Aruchunan
The key aspect of this study is to contribute to the Food & Beverages (F&B) industries, new marketing strategies personalized to young children as a customer. The purpose of this research is to examine young children as current customer, to evaluate the role of colour and its stimulus on fin...
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| Format: | Thesis |
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2019
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| Online Access: | http://studentsrepo.um.edu.my/12957/ http://studentsrepo.um.edu.my/12957/1/Revathi.pdf http://studentsrepo.um.edu.my/12957/2/Revathi_Aruchunan.pdf |