The rhetorical structure and persuasive principles used in Malaysian smartphone web advertisements / Thenmalar Chandran

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The rhetorical structure and persuasive principles used in Malaysian smartphone web advertisements / Thenmalar Chandran

The aim of this study is to identify the rhetorical structure used in Malaysian smartphone web advertisements. This study also aims to identify how the principles of persuasions are realised in the Malaysian smartphone web advertisements. The five websites used for the purpose of this research were...

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Bibliographic Details
Main Author:	Thenmalar , Chandran
Format:	Thesis
Published:	2020
Subjects:	P Philology. Linguistics
Online Access:	http://studentsrepo.um.edu.my/12720/ http://studentsrepo.um.edu.my/12720/2/Thenmalar.pdf http://studentsrepo.um.edu.my/12720/1/Thenmalar.pdf

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