The rhetorical structure and persuasive principles used in Malaysian smartphone web advertisements / Thenmalar Chandran
The aim of this study is to identify the rhetorical structure used in Malaysian smartphone web advertisements. This study also aims to identify how the principles of persuasions are realised in the Malaysian smartphone web advertisements. The five websites used for the purpose of this research were...
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| Format: | Thesis |
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2020
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| Online Access: | http://studentsrepo.um.edu.my/12720/ http://studentsrepo.um.edu.my/12720/2/Thenmalar.pdf http://studentsrepo.um.edu.my/12720/1/Thenmalar.pdf |