The effect of perceived risk in predicting gift purchase intention / Liew Cheng Siang

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The effect of perceived risk in predicting gift purchase intention / Liew Cheng Siang

Purchasing a gift could be an extremely stressful task. In the purchase trajectory, the gift-giver not only needs to carefully select the gift but also has to ensure that the gift would evoke positive emotions. This stress could increase considerably if the recipient is a loved one. While there are...

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Bibliographic Details
Main Author:	Liew , Cheng Siang
Format:	Thesis
Published:	2018
Subjects:	H Social Sciences (General) HD61 Risk Management
Online Access:	http://studentsrepo.um.edu.my/12028/ http://studentsrepo.um.edu.my/12028/1/Liew_Cheng_Siang.pdf

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