Strategi pemasaran pameran muzium: Kajian kes Muzium Kesenian Islam Malaysia / Muhamad Amirul Hafiz Zulkifli
This study is to examine the marketing strategies used by the management of the Malaysian Islamic Art Museum, Kuala Lumpur and assess the effectiveness of marketing strategies used to attract visitors to the Malaysian Islamic Art Museum, Kuala Lumpur. A qualitative approach has been used as well as...
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| Format: | Thesis |
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2017
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| Online Access: | http://studentsrepo.um.edu.my/11777/ http://studentsrepo.um.edu.my/11777/1/Muhamad_Amirul_Hafiz.pdf |