The impact of customer equity, religious commitment, staying reasons on switching behaviour amongst millennial Muslim consumers in Lahore and Kuala Lumpur / Munazza Saeed

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The impact of customer equity, religious commitment, staying reasons on switching behaviour amongst millennial Muslim consumers in Lahore and Kuala Lumpur / Munazza Saeed

The phenomenon of brand switching behaviour is a constant challenge for organizations in today’s competitive and dynamic business environment not only to retain existing consumers but to attract new consumers as well. The theory of planned behaviour and theory of migration were utilized to develop t...

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Bibliographic Details
Main Author:	Munazza, Saeed
Format:	Thesis
Published:	2017
Subjects:	BP Islam. Bahaism. Theosophy, etc HD28 Management. Industrial Management
Online Access:	http://studentsrepo.um.edu.my/10674/ http://studentsrepo.um.edu.my/10674/2/Munazza_Saed.pdf http://studentsrepo.um.edu.my/10674/1/Munazza_Saeed_%2D_Thesis.pdf

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