The impact of customer equity, religious commitment, staying reasons on switching behaviour amongst millennial Muslim consumers in Lahore and Kuala Lumpur / Munazza Saeed
The phenomenon of brand switching behaviour is a constant challenge for organizations in today’s competitive and dynamic business environment not only to retain existing consumers but to attract new consumers as well. The theory of planned behaviour and theory of migration were utilized to develop t...
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| Format: | Thesis |
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2017
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| Online Access: | http://studentsrepo.um.edu.my/10674/ http://studentsrepo.um.edu.my/10674/2/Munazza_Saed.pdf http://studentsrepo.um.edu.my/10674/1/Munazza_Saeed_%2D_Thesis.pdf |