The mediating effects of attitude towards parallel imports in consumer personality – purchase intention linkage
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2009
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| Online Access: | http://journalarticle.ukm.my/1784/ http://journalarticle.ukm.my/1784/1/jp28-06.pdf |