Keupayaan pemasaran dalam kalangan pengusaha kecil makanan halal di Melaka Tengah: satu kajian awal
Small enterprises specializing in halal food production are important to the development of Malaysian’s economy and contribute towards reducing unemployment. This paper discusses some findings from a research on the marketing abilities of small entrepreneurs or manufacturers of halal food products....
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| Format: | Article |
| Language: | English |
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Universiti Kebangsaan Malaysia
2009
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| Online Access: | http://journalarticle.ukm.my/1264/ http://journalarticle.ukm.my/1264/1/1.pdf |
| _version_ | 1848809474704277504 |
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| author | Sazelin Arif, |
| author_facet | Sazelin Arif, |
| author_sort | Sazelin Arif, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | Small enterprises specializing in halal food production are important to the development of Malaysian’s economy and contribute towards reducing unemployment. This paper discusses some findings from a research on the marketing abilities of small entrepreneurs or manufacturers of halal food products. The study was carried out among Bumiputera halal food manufacturers in Melaka Tengah district. Sets of questionnaires were sent out via mail to 55 Bumiputera entrepreneurs around Melaka Tengah district who are registered under Perbadanan Kemajuan Negeri Melaka (PKNM) and listed in Melaka Entrepreneurs Portal. This paper presents the research findings which identified the problems faced by these entreprenuers as well as acknowledging the opportunities that they have by using SWOT analysis. The paper concludes by presenting suggestions on marketing strategies that can be adopted by the government, responsible agencies for SMEs as well as the manufacturers themselves |
| first_indexed | 2025-11-14T23:15:11Z |
| format | Article |
| id | ukm-1264 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T23:15:11Z |
| publishDate | 2009 |
| publisher | Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | ukm-12642016-12-14T06:29:17Z http://journalarticle.ukm.my/1264/ Keupayaan pemasaran dalam kalangan pengusaha kecil makanan halal di Melaka Tengah: satu kajian awal Sazelin Arif, Small enterprises specializing in halal food production are important to the development of Malaysian’s economy and contribute towards reducing unemployment. This paper discusses some findings from a research on the marketing abilities of small entrepreneurs or manufacturers of halal food products. The study was carried out among Bumiputera halal food manufacturers in Melaka Tengah district. Sets of questionnaires were sent out via mail to 55 Bumiputera entrepreneurs around Melaka Tengah district who are registered under Perbadanan Kemajuan Negeri Melaka (PKNM) and listed in Melaka Entrepreneurs Portal. This paper presents the research findings which identified the problems faced by these entreprenuers as well as acknowledging the opportunities that they have by using SWOT analysis. The paper concludes by presenting suggestions on marketing strategies that can be adopted by the government, responsible agencies for SMEs as well as the manufacturers themselves Universiti Kebangsaan Malaysia 2009 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/1264/1/1.pdf Sazelin Arif, (2009) Keupayaan pemasaran dalam kalangan pengusaha kecil makanan halal di Melaka Tengah: satu kajian awal. MALIM: Jurnal Pengajian Umum Asia Tenggara, 10 . pp. 183-208. ISSN 1511-8393 http://www.ukm.my/jmalim |
| spellingShingle | Sazelin Arif, Keupayaan pemasaran dalam kalangan pengusaha kecil makanan halal di Melaka Tengah: satu kajian awal |
| title | Keupayaan pemasaran dalam kalangan
pengusaha kecil makanan halal di Melaka Tengah:
satu kajian awal |
| title_full | Keupayaan pemasaran dalam kalangan
pengusaha kecil makanan halal di Melaka Tengah:
satu kajian awal |
| title_fullStr | Keupayaan pemasaran dalam kalangan
pengusaha kecil makanan halal di Melaka Tengah:
satu kajian awal |
| title_full_unstemmed | Keupayaan pemasaran dalam kalangan
pengusaha kecil makanan halal di Melaka Tengah:
satu kajian awal |
| title_short | Keupayaan pemasaran dalam kalangan
pengusaha kecil makanan halal di Melaka Tengah:
satu kajian awal |
| title_sort | keupayaan pemasaran dalam kalangan
pengusaha kecil makanan halal di melaka tengah:
satu kajian awal |
| url | http://journalarticle.ukm.my/1264/ http://journalarticle.ukm.my/1264/ http://journalarticle.ukm.my/1264/1/1.pdf |