Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram

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Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram

The purpose of this study is primarily to examine the effects of the top management behaviour on the levels of pre-purchase satisfaction and the service profit chain of MLM companies. The sampling size was 453 independent distributors of 25 MLM companies. This study has provided empirical evidence t...

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Bibliographic Details
Main Authors:	Mukhtaram, Shamsuddin, Radmand, Leila
Format:	Article
Published:	Faculty of Business Management 2013
Online Access:	https://ir.uitm.edu.my/id/eprint/8728/

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