Factors influencing Saudi Arabian women's shopping behavior in online purchase activities / Areeg ALMowalad and Lennora Putit
The paper presented a study on factors influencing shopping behavior amongst women consumers in the Kingdom of Saudi Arabia towards online purchase. This study is conducted to gain a comprehensive knowledge and understanding on the possible factors behind virtual business transaction. It invol...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/8447/ |
| _version_ | 1848802869676867584 |
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| author | ALMowalad, Areeg Putit, Lennora |
| author_facet | ALMowalad, Areeg Putit, Lennora |
| author_sort | ALMowalad, Areeg |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The paper presented a study on factors influencing shopping behavior amongst women
consumers in the Kingdom of Saudi Arabia towards online purchase. This study is conducted to
gain a comprehensive knowledge and understanding on the possible factors behind virtual
business transaction. It involves 34 Saudi Arabian women representing diverse background
ranging from 18 to 35 years old. The interview survey consists of open-ended questions and
analyzed through theme analysis procedure. The study yields interesting findings with both trust
(45%) and risk (40%) found to be the key indicating factors that affect consumers’ consumption
decision making. Finally, several implications and recommendations for future research
related to online purchase are subsequently discussed. |
| first_indexed | 2025-11-14T21:30:12Z |
| format | Article |
| id | uitm-8447 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:30:12Z |
| publishDate | 2013 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-84472025-05-04T10:38:19Z https://ir.uitm.edu.my/id/eprint/8447/ Factors influencing Saudi Arabian women's shopping behavior in online purchase activities / Areeg ALMowalad and Lennora Putit ALMowalad, Areeg Putit, Lennora Marketing Purchasing. Selling. Sales personnel. Sales executives The paper presented a study on factors influencing shopping behavior amongst women consumers in the Kingdom of Saudi Arabia towards online purchase. This study is conducted to gain a comprehensive knowledge and understanding on the possible factors behind virtual business transaction. It involves 34 Saudi Arabian women representing diverse background ranging from 18 to 35 years old. The interview survey consists of open-ended questions and analyzed through theme analysis procedure. The study yields interesting findings with both trust (45%) and risk (40%) found to be the key indicating factors that affect consumers’ consumption decision making. Finally, several implications and recommendations for future research related to online purchase are subsequently discussed. 2013 Article NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/8447/2/8447.pdf ALMowalad, Areeg and Putit, Lennora (2013) Factors influencing Saudi Arabian women's shopping behavior in online purchase activities / Areeg ALMowalad and Lennora Putit. (2013) |
| spellingShingle | Marketing Purchasing. Selling. Sales personnel. Sales executives ALMowalad, Areeg Putit, Lennora Factors influencing Saudi Arabian women's shopping behavior in online purchase activities / Areeg ALMowalad and Lennora Putit |
| title | Factors influencing Saudi Arabian women's shopping behavior in online purchase activities / Areeg ALMowalad and Lennora Putit |
| title_full | Factors influencing Saudi Arabian women's shopping behavior in online purchase activities / Areeg ALMowalad and Lennora Putit |
| title_fullStr | Factors influencing Saudi Arabian women's shopping behavior in online purchase activities / Areeg ALMowalad and Lennora Putit |
| title_full_unstemmed | Factors influencing Saudi Arabian women's shopping behavior in online purchase activities / Areeg ALMowalad and Lennora Putit |
| title_short | Factors influencing Saudi Arabian women's shopping behavior in online purchase activities / Areeg ALMowalad and Lennora Putit |
| title_sort | factors influencing saudi arabian women's shopping behavior in online purchase activities / areeg almowalad and lennora putit |
| topic | Marketing Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/8447/ |