Factors influencing Saudi Arabian women's shopping behavior in online purchase activities / Areeg ALMowalad and Lennora Putit
The paper presented a study on factors influencing shopping behavior amongst women consumers in the Kingdom of Saudi Arabia towards online purchase. This study is conducted to gain a comprehensive knowledge and understanding on the possible factors behind virtual business transaction. It invol...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/8447/ |