The halal product acceptance model for the religious society / Nazahah Abd. Rahim, Sutina Junos

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The halal product acceptance model for the religious society / Nazahah Abd. Rahim, Sutina Junos

The purpose of this paper is to examine the determinants of consumers‟ halal product acceptance within a Muslim population, a previously unexplored aspect of consumer behavior, to develop and propose a halal product acceptance model for the religious society. Since the objective function of a Muslim...

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Bibliographic Details
Main Authors:	Abd. Rahim, Nazahah, Junos, Sutina
Format:	Article
Language:	English
Published:	2012
Online Access:	https://ir.uitm.edu.my/id/eprint/5867/

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