The influencing factors of hoteliers in malaysia to affiliate with certain Online Travel Agencies (OTAs) / Ramli Saad ... [et al.]
The number of Online Travel Agencies (OTAs) has increased dramatically over the last couple of years. This shows that the existing of intermediaries particularly in hospitality industry has transformed transforming from physical to virtual concept. It is a convenient way of making a booking, either...
| Main Authors: | , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/36653/ |