A study of convenience store attributes in influencing customers’ patronage intention / Nuranisah Nizar

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A study of convenience store attributes in influencing customers’ patronage intention / Nuranisah Nizar

This study aims to study on the convenience store attributes in influencing consumers’ patronage intention specifically at petrol station. 5 Service Convenience elements such as Access Convenience, Decision Convenience, Benefit Convenience, Transaction Convenience and Post Benefit Convenience were u...

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Bibliographic Details
Main Author:	Nizar, Nuranisah
Format:	Student Project
Language:	English
Published:	2016
Subjects:	Marketing Market segmentation. Target marketing Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/34776/

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