A study of convenience store attributes in influencing customers’ patronage intention / Nuranisah Nizar
This study aims to study on the convenience store attributes in influencing consumers’ patronage intention specifically at petrol station. 5 Service Convenience elements such as Access Convenience, Decision Convenience, Benefit Convenience, Transaction Convenience and Post Benefit Convenience were u...
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| Format: | Student Project |
| Language: | English |
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2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/34776/ |