Factors that influence customer loyalty in fast food restaurants / Nur Mary Farisha Muhamad Narawi and Nur Syafiqah Hadi Rusdi

Factors that influence customer loyalty in fast food restaurants / Nur Mary Farisha Muhamad Narawi and Nur Syafiqah Hadi Rusdi

Purpose - This paper aims to determine the factors that influences customer loyalty in fast food restaurants and develop a research framework to explains the factors that influences customer loyalty in fast food restaurants. Design/methodology/approach - The study use quantitative method by using t...

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Bibliographic Details
Main Authors: Muhamad Narawi, Nur Mary Farisha, Hadi Rusdi, Nur Syafiqah
Format: Student Project
Language:English
Published: 2018
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Customer services. Customer relations
Online Access:https://ir.uitm.edu.my/id/eprint/34543/

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