Measuring students’ loyalty through students’ perception of service quality: A case study at International College of Yayasan Melaka / Siti Aisah Ganti

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Measuring students’ loyalty through students’ perception of service quality: A case study at International College of Yayasan Melaka / Siti Aisah Ganti

Service quality and students’ loyalty in the education institute is not contrary compared to other industry. Loyalty the industry requires customer to survive in the market while institution requires students to carry out their image. The specific objectives of the study was to investigate students’...

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Bibliographic Details
Main Author:	Ganti, Siti Aisah
Format:	Monograph
Language:	English
Published:	Bachelor of Science (Hons.) Statistics 2015
Subjects:	Educational psychology Apperception. Perception College and university teachers Higher Education Total quality management in education. Total quality management in higher education
Online Access:	https://ir.uitm.edu.my/id/eprint/34391/

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