A study of competitive advantage that could enhance student enrolment at Institut Teknologi Perwaja / Syaifulyazam Abd Jalil and Nur Diyana Mustapha
This paper presents a framework for analyzing the study of competitive advantage that could enhance student enrolment facing by Institut Teknologi Perwaja. This study sought to critically investigate factors that influence student's decision making that could explain Institut Teknologi Perwaja...
| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/34200/ |
| _version_ | 1848808486077464576 |
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| author | Abd Jalil, Syaifulyazam Mustapha, Nur Diyana |
| author_facet | Abd Jalil, Syaifulyazam Mustapha, Nur Diyana |
| author_sort | Abd Jalil, Syaifulyazam |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This paper presents a framework for analyzing the study of competitive advantage that could enhance student enrolment facing by Institut Teknologi Perwaja. This study sought to critically investigate factors that influence student's decision making that could explain Institut Teknologi Perwaja enrolment. The findings identify appropriate factors and indicated that the choice of the institution was made mainly by the students based on brand image or college reputation, financial aids availability, cost or fee of program, employability, and promotion as preferences factors. This study may provide an increase understanding of the selection process and thus assist college in guiding students through the process. The results of this research will be beneficial to Institut Teknologi Perwaja in the strategy development to differentiate themselves in a meaningful way to potential students. |
| first_indexed | 2025-11-14T22:59:29Z |
| format | Thesis |
| id | uitm-34200 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:59:29Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-342002020-09-10T02:32:56Z https://ir.uitm.edu.my/id/eprint/34200/ A study of competitive advantage that could enhance student enrolment at Institut Teknologi Perwaja / Syaifulyazam Abd Jalil and Nur Diyana Mustapha Abd Jalil, Syaifulyazam Mustapha, Nur Diyana College graduates Performance. Competence. Academic achievement Admissions and entrance requirements Total quality management in education. Total quality management in higher education This paper presents a framework for analyzing the study of competitive advantage that could enhance student enrolment facing by Institut Teknologi Perwaja. This study sought to critically investigate factors that influence student's decision making that could explain Institut Teknologi Perwaja enrolment. The findings identify appropriate factors and indicated that the choice of the institution was made mainly by the students based on brand image or college reputation, financial aids availability, cost or fee of program, employability, and promotion as preferences factors. This study may provide an increase understanding of the selection process and thus assist college in guiding students through the process. The results of this research will be beneficial to Institut Teknologi Perwaja in the strategy development to differentiate themselves in a meaningful way to potential students. 2014-08 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/34200/1/34200.pdf Abd Jalil, Syaifulyazam and Mustapha, Nur Diyana (2014) A study of competitive advantage that could enhance student enrolment at Institut Teknologi Perwaja / Syaifulyazam Abd Jalil and Nur Diyana Mustapha. (2014) Masters thesis, thesis, Universiti Teknologi MARA Cawangan Kedah. |
| spellingShingle | College graduates Performance. Competence. Academic achievement Admissions and entrance requirements Total quality management in education. Total quality management in higher education Abd Jalil, Syaifulyazam Mustapha, Nur Diyana A study of competitive advantage that could enhance student enrolment at Institut Teknologi Perwaja / Syaifulyazam Abd Jalil and Nur Diyana Mustapha |
| title | A study of competitive advantage that could enhance student enrolment at Institut Teknologi Perwaja / Syaifulyazam Abd Jalil and Nur Diyana Mustapha |
| title_full | A study of competitive advantage that could enhance student enrolment at Institut Teknologi Perwaja / Syaifulyazam Abd Jalil and Nur Diyana Mustapha |
| title_fullStr | A study of competitive advantage that could enhance student enrolment at Institut Teknologi Perwaja / Syaifulyazam Abd Jalil and Nur Diyana Mustapha |
| title_full_unstemmed | A study of competitive advantage that could enhance student enrolment at Institut Teknologi Perwaja / Syaifulyazam Abd Jalil and Nur Diyana Mustapha |
| title_short | A study of competitive advantage that could enhance student enrolment at Institut Teknologi Perwaja / Syaifulyazam Abd Jalil and Nur Diyana Mustapha |
| title_sort | study of competitive advantage that could enhance student enrolment at institut teknologi perwaja / syaifulyazam abd jalil and nur diyana mustapha |
| topic | College graduates Performance. Competence. Academic achievement Admissions and entrance requirements Total quality management in education. Total quality management in higher education |
| url | https://ir.uitm.edu.my/id/eprint/34200/ |