A study on the perceptions of unhealthy lifestyle and fast food consumption / Fauziah Osni... [et al.]
The study of this research is to examine the relationship between fast food consumption and unhealthy lifestyle. A sample of 375 customers of Kentucky Fried Chicken (KFC) at Central Square, Sungai Petani Kedah was interviewed on two major issues. The fast food consumption and unhealthy lifestyle wer...
| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/33970/ |
| _version_ | 1848808425404760064 |
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| author | Osni, Fauziah Hasaruddin, Nurlaila Saidin, Rasyidah Ayob, Shuhada Abdullah, Shuhaila |
| author_facet | Osni, Fauziah Hasaruddin, Nurlaila Saidin, Rasyidah Ayob, Shuhada Abdullah, Shuhaila |
| author_sort | Osni, Fauziah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The study of this research is to examine the relationship between fast food consumption and unhealthy lifestyle. A sample of 375 customers of Kentucky Fried Chicken (KFC) at Central Square, Sungai Petani Kedah was interviewed on two major issues. The fast food consumption and unhealthy lifestyle were examined by giving the questionnaire to the respondent in helping the researchers to collect the data. The data was analyzed with Pearson Correlation using Statistical Package for Social Science (SPSS) version 16.0. The results indicate that there are relationship between fast food consumption and unhealthy lifestyle where it can influence customer perception. |
| first_indexed | 2025-11-14T22:58:31Z |
| format | Conference or Workshop Item |
| id | uitm-33970 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:58:31Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-339702020-09-28T01:47:14Z https://ir.uitm.edu.my/id/eprint/33970/ A study on the perceptions of unhealthy lifestyle and fast food consumption / Fauziah Osni... [et al.] Osni, Fauziah Hasaruddin, Nurlaila Saidin, Rasyidah Ayob, Shuhada Abdullah, Shuhaila Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The study of this research is to examine the relationship between fast food consumption and unhealthy lifestyle. A sample of 375 customers of Kentucky Fried Chicken (KFC) at Central Square, Sungai Petani Kedah was interviewed on two major issues. The fast food consumption and unhealthy lifestyle were examined by giving the questionnaire to the respondent in helping the researchers to collect the data. The data was analyzed with Pearson Correlation using Statistical Package for Social Science (SPSS) version 16.0. The results indicate that there are relationship between fast food consumption and unhealthy lifestyle where it can influence customer perception. 2010 Conference or Workshop Item PeerReviewed text en https://ir.uitm.edu.my/id/eprint/33970/1/33970.pdf Osni, Fauziah and Hasaruddin, Nurlaila and Saidin, Rasyidah and Ayob, Shuhada and Abdullah, Shuhaila (2010) A study on the perceptions of unhealthy lifestyle and fast food consumption / Fauziah Osni... [et al.]. (2010) In: ReCAMSS 2010, UiTM Cawangan Kedah. |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Osni, Fauziah Hasaruddin, Nurlaila Saidin, Rasyidah Ayob, Shuhada Abdullah, Shuhaila A study on the perceptions of unhealthy lifestyle and fast food consumption / Fauziah Osni... [et al.] |
| title | A study on the perceptions of unhealthy lifestyle and fast food consumption / Fauziah Osni... [et al.] |
| title_full | A study on the perceptions of unhealthy lifestyle and fast food consumption / Fauziah Osni... [et al.] |
| title_fullStr | A study on the perceptions of unhealthy lifestyle and fast food consumption / Fauziah Osni... [et al.] |
| title_full_unstemmed | A study on the perceptions of unhealthy lifestyle and fast food consumption / Fauziah Osni... [et al.] |
| title_short | A study on the perceptions of unhealthy lifestyle and fast food consumption / Fauziah Osni... [et al.] |
| title_sort | study on the perceptions of unhealthy lifestyle and fast food consumption / fauziah osni... [et al.] |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/33970/ |