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A study on the factors influencing the effectiveness of Celcom’s brand equity strategy / Balqis Mohamad Daing

The aim of this study was to examine the factors that the effectiveness of Celcom’s brand equity strategy. There are three factors being studied, which were: perceived quality, marketing efficiency and brand awareness. As Celcom Company had been chosen as the unit of analysis for this study, the res...

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Bibliographic Details
Main Author:	Mohamad Daing, Balqis
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/33086/

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