The effect of service quality and corporate image on staffs’ loyalty in UiTM Kelantan Branch / Nurul Qusna Mohd Zaki
This study investigated the staff loyalty among academic and non-academic staffs of University Technology MARA (UiTM) Kelantan Branch. Using quota sampling procedures, the 50 questionnaires were distributed to academic staff and then 50 questionnaires to non-academic staff in UiTM Kelantan Branch. A...
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| Format: | Thesis |
| Language: | English |
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2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/32858/ |
| _version_ | 1848808132114907136 |
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| author | Mohd Zaki, Nurul Qusna |
| author_facet | Mohd Zaki, Nurul Qusna |
| author_sort | Mohd Zaki, Nurul Qusna |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This study investigated the staff loyalty among academic and non-academic staffs of University Technology MARA (UiTM) Kelantan Branch. Using quota sampling procedures, the 50 questionnaires were distributed to academic staff and then 50 questionnaires to non-academic staff in UiTM Kelantan Branch. All the questionnaires were returned back to us. Four variables, Corporate Image, Service Quality, Staff Satisfaction and Staff Loyalty were adopted for the study. The data was analyzed using SPSS 17.0 for descriptive analysis while Amos 17.0 was used for Structural Equation Modeling (SEM). The result showed that staff satisfaction has significant impact on staff loyalty. This is consistent with the findings of (Dick and Basu,1994) |
| first_indexed | 2025-11-14T22:53:51Z |
| format | Thesis |
| id | uitm-32858 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:53:51Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-328582020-07-27T01:43:09Z https://ir.uitm.edu.my/id/eprint/32858/ The effect of service quality and corporate image on staffs’ loyalty in UiTM Kelantan Branch / Nurul Qusna Mohd Zaki Mohd Zaki, Nurul Qusna Study and teaching. Research This study investigated the staff loyalty among academic and non-academic staffs of University Technology MARA (UiTM) Kelantan Branch. Using quota sampling procedures, the 50 questionnaires were distributed to academic staff and then 50 questionnaires to non-academic staff in UiTM Kelantan Branch. All the questionnaires were returned back to us. Four variables, Corporate Image, Service Quality, Staff Satisfaction and Staff Loyalty were adopted for the study. The data was analyzed using SPSS 17.0 for descriptive analysis while Amos 17.0 was used for Structural Equation Modeling (SEM). The result showed that staff satisfaction has significant impact on staff loyalty. This is consistent with the findings of (Dick and Basu,1994) 2011-11 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/32858/1/32858.pdf Mohd Zaki, Nurul Qusna (2011) The effect of service quality and corporate image on staffs’ loyalty in UiTM Kelantan Branch / Nurul Qusna Mohd Zaki. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan. |
| spellingShingle | Study and teaching. Research Mohd Zaki, Nurul Qusna The effect of service quality and corporate image on staffs’ loyalty in UiTM Kelantan Branch / Nurul Qusna Mohd Zaki |
| title | The effect of service quality and corporate image on staffs’ loyalty in UiTM Kelantan Branch / Nurul Qusna Mohd Zaki |
| title_full | The effect of service quality and corporate image on staffs’ loyalty in UiTM Kelantan Branch / Nurul Qusna Mohd Zaki |
| title_fullStr | The effect of service quality and corporate image on staffs’ loyalty in UiTM Kelantan Branch / Nurul Qusna Mohd Zaki |
| title_full_unstemmed | The effect of service quality and corporate image on staffs’ loyalty in UiTM Kelantan Branch / Nurul Qusna Mohd Zaki |
| title_short | The effect of service quality and corporate image on staffs’ loyalty in UiTM Kelantan Branch / Nurul Qusna Mohd Zaki |
| title_sort | effect of service quality and corporate image on staffs’ loyalty in uitm kelantan branch / nurul qusna mohd zaki |
| topic | Study and teaching. Research |
| url | https://ir.uitm.edu.my/id/eprint/32858/ |