The analysis on how corporate image, service quality, customer satisfaction enhance customer loyalty towards Kopcel shoppe among members of KCB’s. Case study at Menara Celcom, Jalan Semarak, Kuala Lumpur / Nur Nazihah Raman

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The analysis on how corporate image, service quality, customer satisfaction enhance customer loyalty towards Kopcel shoppe among members of KCB’s. Case study at Menara Celcom, Jalan Semarak, Kuala Lumpur / Nur Nazihah Raman

The main objectives of this study were to identify attributes that influence Customer Loyalty and determine their relationships with Customer Loyalty. The variables includes in this research are Corporate Image, Service quality and Customer Satisfaction as independent variables and Customer Loyalty...

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Bibliographic Details
Main Author:	Raman, Nur Nazihah
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Branding (Marketing) Malaysia Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/32847/

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