Factors influencing purchase intention towards luxury counterfeit products – a case study of lecturers and degree students in UiTM Arau, Perlis / Muhammad Aiman Iz’aan Mohd Lee

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Factors influencing purchase intention towards luxury counterfeit products – a case study of lecturers and degree students in UiTM Arau, Perlis / Muhammad Aiman Iz’aan Mohd Lee

The purpose of this study is to determine whether denial of responsibility, denial of injury, denial of victim and appeal to higher loyalties are the variables that influence purchase intention towards luxury counterfeit products. The population used in this study were the lecturers and degree stude...

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Bibliographic Details
Main Author:	Mohd Lee, Muhammad Aiman Iz’aan
Format:	Student Project
Language:	English
Published:	Universiti Teknologi Mara Perlis 2020
Subjects:	Pricing Personal finance. Financial literacy Money and prices. Inflation. Deflation. Purchasing power
Online Access:	https://ir.uitm.edu.my/id/eprint/32260/

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