How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim

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How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim

The purpose of this paper is to study on how to have competitive environmental marketing concepts. This paper looks at the respond of Kazzponic in order to have effective and practice the environmental marketing concept. The findings reveal that there are several factors that can lead ineffective pr...

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Bibliographic Details
Main Author:	Wan Salim, Wan Muhamad Khairuddin
Format:	Student Project
Language:	English
Published:	2009
Subjects:	Environmental aspects. Green marketing Malaysia Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/31708/

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