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Lifestyle profiling : Using retail brand as a priori / Sofiah Abd. Rahman

Market identification calls for the right segmentation base. Hence, research works should be undertaken to test the usefulness of other variables in painting a picture of the consumer. Because merchandise uniqueness has become one of the most defining criteria of a successful retail store and since...

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Bibliographic Details
Main Author:	Abd. Rahman, Sofiah
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Cawangan Pahang 2004
Subjects:	Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Retail trade
Online Access:	https://ir.uitm.edu.my/id/eprint/31670/

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