Kepentingan penajaan sebagai alat pemasaran dalam pembinaan jenama : PSA Design & Management Sdn. Bhd. / Najwa Ashiqen Bdul Rahman

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Kepentingan penajaan sebagai alat pemasaran dalam pembinaan jenama : PSA Design & Management Sdn. Bhd. / Najwa Ashiqen Bdul Rahman

Penglibatan penajaan telah menjadi sebahagian besar dalam pelbagai acara dan turut diakui sebagai salah satu medium pemasaran yang efektif dalam pembinaan jenama produk atau perkhidmatan. Walau bagaimanapun, dalam dunia pasaran kini yang sangat kompetitif, pihak yang memerlukan penajaan untuk membia...

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Bibliographic Details
Main Author:	Abdul Rahman, Najwa Ashiqen
Format:	Student Project
Language:	English
Published:	2017
Subjects:	Management. Industrial Management Public relations. Industrial publicity Corporate sponsorship
Online Access:	https://ir.uitm.edu.my/id/eprint/31295/

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