A study on green purchase intention towards green consumer at Johor / Siti Nazirah Jumaat and Norhafizah Mohd Hatta

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A study on green purchase intention towards green consumer at Johor / Siti Nazirah Jumaat and Norhafizah Mohd Hatta

The purpose of this study was to investigate the relationship of the selected independent variables: green perceived value, green trust, green perceived risk and green awareness with dependent variable which is green purchase intention. In order to provide a guide in the study, four hypotheses were...

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Bibliographic Details
Main Authors:	Jumaat, Siti Nazirah, Mohd Hatta, Norhafizah
Format:	Student Project
Language:	English
Published:	2014
Subjects:	Awareness Environmental aspects. Green marketing Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/31219/

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