A study on green purchase intention towards green consumer at Johor / Siti Nazirah Jumaat and Norhafizah Mohd Hatta
The purpose of this study was to investigate the relationship of the selected independent variables: green perceived value, green trust, green perceived risk and green awareness with dependent variable which is green purchase intention. In order to provide a guide in the study, four hypotheses were...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/31219/ |