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Exploring young consumers’ purchase intention towards foreign brand / Etty Harniza Harun...[et al.]

This study was conducted with the purpose of understanding young consumers’ preference towards foreign brands in contrast to local brands. A total sample size of 300 respondents has been distributed to undergraduate students in UiTM Kedah with the purpose of understanding and identifying whether...

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Bibliographic Details
Main Authors:	Harun, Etty Harniza, Abdullah, Nor Hidayah
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA, Kedah 2011
Subjects:	Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/30897/

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