Exploring young consumers’ purchase intention towards foreign brand / Etty Harniza Harun...[et al.]
This study was conducted with the purpose of understanding young consumers’ preference towards foreign brands in contrast to local brands. A total sample size of 300 respondents has been distributed to undergraduate students in UiTM Kedah with the purpose of understanding and identifying whether...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA, Kedah
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/30897/ |