Influence of advertising tools on foreign student retention in Universiti Teknologi Malaysia (UTM) / Sham Shela Omar and Nurul Zarith Zainal

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Influence of advertising tools on foreign student retention in Universiti Teknologi Malaysia (UTM) / Sham Shela Omar and Nurul Zarith Zainal

This research title is "Influence of Advertising Tools on Foreign Student Retention in Universiti Teknologi Malaysia (UTM)". There are only one purpose of this study which is to determine the relationship between advertising tools and customer retention. Besides that, there are involved tw...

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Bibliographic Details
Main Authors:	Omar, Sham Shela, Zainal, Nurul Zarith
Format:	Student Project
Language:	English
Published:	2014
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/30755/

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