Influence of advertising tools on foreign student retention in Universiti Teknologi Malaysia (UTM) / Sham Shela Omar and Nurul Zarith Zainal
This research title is "Influence of Advertising Tools on Foreign Student Retention in Universiti Teknologi Malaysia (UTM)". There are only one purpose of this study which is to determine the relationship between advertising tools and customer retention. Besides that, there are involved tw...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/30755/ |