The level of awareness on ASB2 unit trust among Generation Y / Sakinah Ishak and Norliana Juhari
This research explores about the new product of ASNB which is Amanah Saham Berhad 2 (ASB2). The main purpose of this research was to identify the level of awareness on ASB2 unit trust amon g Generation Y. This research applied cross sectional studies where data collected by using questionnaire. The...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/30717/ |
| _version_ | 1848807570216583168 |
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| author | Ishak, Sakinah Juhari, Norliana |
| author_facet | Ishak, Sakinah Juhari, Norliana |
| author_sort | Ishak, Sakinah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This research explores about the new product of ASNB which is Amanah Saham Berhad 2 (ASB2). The main purpose of this research was to identify the level of awareness on ASB2 unit trust amon g Generation Y. This research applied cross sectional studies where data collected by using questionnaire. The questionnaire consist questions regarding awareness, knowledge, social influence, marketing strategy and characteristics of funds. 150 respondents were selected among Generation Y in Kuala Lumpur. The result shows that there were three independent variables which are knowledge, marketing strategy and characteristics of funds are significant towards dependent variables. Meanwhile social influence were found to be insignificant with negative relationship towards the level of awareness on ASB2 unit trust among Generation Y. in addition, marketing strategy was found to be the most influence factor for the dependent variable based on regression analysis. Thus, marketing strategy such as advertising, promotion, or events should be implemented in order to improve the level of awareness among Generation Y. For future research, the number of respondent should be increase and the area of research can be extended to other places in order to obtain better result and generalizability. |
| first_indexed | 2025-11-14T22:44:55Z |
| format | Student Project |
| id | uitm-30717 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:44:55Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-307172020-07-15T04:59:08Z https://ir.uitm.edu.my/id/eprint/30717/ The level of awareness on ASB2 unit trust among Generation Y / Sakinah Ishak and Norliana Juhari Ishak, Sakinah Juhari, Norliana Awareness Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Investment companies. Investment trusts. Mutual funds Social influence. Social pressure This research explores about the new product of ASNB which is Amanah Saham Berhad 2 (ASB2). The main purpose of this research was to identify the level of awareness on ASB2 unit trust amon g Generation Y. This research applied cross sectional studies where data collected by using questionnaire. The questionnaire consist questions regarding awareness, knowledge, social influence, marketing strategy and characteristics of funds. 150 respondents were selected among Generation Y in Kuala Lumpur. The result shows that there were three independent variables which are knowledge, marketing strategy and characteristics of funds are significant towards dependent variables. Meanwhile social influence were found to be insignificant with negative relationship towards the level of awareness on ASB2 unit trust among Generation Y. in addition, marketing strategy was found to be the most influence factor for the dependent variable based on regression analysis. Thus, marketing strategy such as advertising, promotion, or events should be implemented in order to improve the level of awareness among Generation Y. For future research, the number of respondent should be increase and the area of research can be extended to other places in order to obtain better result and generalizability. 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/30717/1/30717.pdf Ishak, Sakinah and Juhari, Norliana (2014) The level of awareness on ASB2 unit trust among Generation Y / Sakinah Ishak and Norliana Juhari. (2014) [Student Project] <http://terminalib.uitm.edu.my/30717.pdf> (Unpublished) |
| spellingShingle | Awareness Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Investment companies. Investment trusts. Mutual funds Social influence. Social pressure Ishak, Sakinah Juhari, Norliana The level of awareness on ASB2 unit trust among Generation Y / Sakinah Ishak and Norliana Juhari |
| title | The level of awareness on ASB2 unit trust among Generation Y / Sakinah Ishak and Norliana Juhari |
| title_full | The level of awareness on ASB2 unit trust among Generation Y / Sakinah Ishak and Norliana Juhari |
| title_fullStr | The level of awareness on ASB2 unit trust among Generation Y / Sakinah Ishak and Norliana Juhari |
| title_full_unstemmed | The level of awareness on ASB2 unit trust among Generation Y / Sakinah Ishak and Norliana Juhari |
| title_short | The level of awareness on ASB2 unit trust among Generation Y / Sakinah Ishak and Norliana Juhari |
| title_sort | level of awareness on asb2 unit trust among generation y / sakinah ishak and norliana juhari |
| topic | Awareness Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Investment companies. Investment trusts. Mutual funds Social influence. Social pressure |
| url | https://ir.uitm.edu.my/id/eprint/30717/ |