A study to measure the level of customer satisfaction towards product quality produced by Koperasi Pekebun Kecil Daerah Segamat Berhad ( Kopedas Berhad ) / Roslina Abu Bakar
This study is designed to study the level of customer satisfaction towards product quality produced by Koperasi Pekebun Kecil Daerah Segamat Berhad (Kopedas Berhad). The research used the product quality dimensions. There are four (4) dimensions in product quality which are product performances, ser...
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| Format: | Student Project |
| Language: | English |
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2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/30666/ |
| _version_ | 1848807556442488832 |
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| author | Abu Bakar, Roslina |
| author_facet | Abu Bakar, Roslina |
| author_sort | Abu Bakar, Roslina |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This study is designed to study the level of customer satisfaction towards product quality produced by Koperasi Pekebun Kecil Daerah Segamat Berhad (Kopedas Berhad). The research used the product quality dimensions. There are four (4) dimensions in product quality which are product performances, service ability, aesthetic and perceived. This dimension will be used to identify customer satisfaction towards product quality produced by Kopedas Berhad. In this study, the methods used are questionnaire to identify the relevant information regarding the study on customer satisfaction towards product quality produced by Kopedas Berhad. Researcher also used secondary data such as journals, references books, previous thesis and internal data. Researcher also used the close-ended question and open ended question to obtain the information. The findings from the study found that product quality is involved to customer satisfaction towards product quality produced by Kopedas Berhad. |
| first_indexed | 2025-11-14T22:44:42Z |
| format | Student Project |
| id | uitm-30666 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:44:42Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-306662020-07-07T09:07:13Z https://ir.uitm.edu.my/id/eprint/30666/ A study to measure the level of customer satisfaction towards product quality produced by Koperasi Pekebun Kecil Daerah Segamat Berhad ( Kopedas Berhad ) / Roslina Abu Bakar Abu Bakar, Roslina Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction This study is designed to study the level of customer satisfaction towards product quality produced by Koperasi Pekebun Kecil Daerah Segamat Berhad (Kopedas Berhad). The research used the product quality dimensions. There are four (4) dimensions in product quality which are product performances, service ability, aesthetic and perceived. This dimension will be used to identify customer satisfaction towards product quality produced by Kopedas Berhad. In this study, the methods used are questionnaire to identify the relevant information regarding the study on customer satisfaction towards product quality produced by Kopedas Berhad. Researcher also used secondary data such as journals, references books, previous thesis and internal data. Researcher also used the close-ended question and open ended question to obtain the information. The findings from the study found that product quality is involved to customer satisfaction towards product quality produced by Kopedas Berhad. 2011 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/30666/1/30666.pdf Abu Bakar, Roslina (2011) A study to measure the level of customer satisfaction towards product quality produced by Koperasi Pekebun Kecil Daerah Segamat Berhad ( Kopedas Berhad ) / Roslina Abu Bakar. (2011) [Student Project] <http://terminalib.uitm.edu.my/30666.pdf> (Unpublished) |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Abu Bakar, Roslina A study to measure the level of customer satisfaction towards product quality produced by Koperasi Pekebun Kecil Daerah Segamat Berhad ( Kopedas Berhad ) / Roslina Abu Bakar |
| title | A study to measure the level of customer satisfaction towards product quality produced by Koperasi Pekebun Kecil Daerah Segamat Berhad ( Kopedas Berhad ) / Roslina Abu Bakar |
| title_full | A study to measure the level of customer satisfaction towards product quality produced by Koperasi Pekebun Kecil Daerah Segamat Berhad ( Kopedas Berhad ) / Roslina Abu Bakar |
| title_fullStr | A study to measure the level of customer satisfaction towards product quality produced by Koperasi Pekebun Kecil Daerah Segamat Berhad ( Kopedas Berhad ) / Roslina Abu Bakar |
| title_full_unstemmed | A study to measure the level of customer satisfaction towards product quality produced by Koperasi Pekebun Kecil Daerah Segamat Berhad ( Kopedas Berhad ) / Roslina Abu Bakar |
| title_short | A study to measure the level of customer satisfaction towards product quality produced by Koperasi Pekebun Kecil Daerah Segamat Berhad ( Kopedas Berhad ) / Roslina Abu Bakar |
| title_sort | study to measure the level of customer satisfaction towards product quality produced by koperasi pekebun kecil daerah segamat berhad ( kopedas berhad ) / roslina abu bakar |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction |
| url | https://ir.uitm.edu.my/id/eprint/30666/ |