The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali

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The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali

The purpose of this study was to investigate the relationship of the selected independent variables; advertising, direct marketing, and public relation with dependent variable which is the effectiveness of promotional tools. In order to provide a guide in the study, three hypotheses were formulated....

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Bibliographic Details
Main Authors:	Md Jalil, Nurul Izati, Mohd Ali, Siti Nur Hidayah
Format:	Student Project
Language:	English
Published:	2014
Subjects:	Public relations. Industrial publicity Marketing Direct marketing. Multilevel marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/30448/

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