The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali
The purpose of this study was to investigate the relationship of the selected independent variables; advertising, direct marketing, and public relation with dependent variable which is the effectiveness of promotional tools. In order to provide a guide in the study, three hypotheses were formulated....
| Main Authors: | , |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/30448/ |