The competitive advantage of getting tender: a case study of United Engineers Malaysia Berhad / Nurul Azwa Ismail

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The competitive advantage of getting tender: a case study of United Engineers Malaysia Berhad / Nurul Azwa Ismail

This case study explored the criteria used by United Engineers Malaysia Berhad (UEM) and also their competitors in terms of getting into tender. UEM has their own competitive advantage which is their subsidiaries. A competitive advantage exists when the firm is able to deliver the same benefits as c...

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Bibliographic Details
Main Author:	Ismail, Nurul Azwa
Format:	Student Project
Language:	English
Published:	2010
Subjects:	Industrial policy. The state and industrial organization Construction industry
Online Access:	https://ir.uitm.edu.my/id/eprint/30415/

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