The competitive advantage of getting tender: a case study of United Engineers Malaysia Berhad / Nurul Azwa Ismail
This case study explored the criteria used by United Engineers Malaysia Berhad (UEM) and also their competitors in terms of getting into tender. UEM has their own competitive advantage which is their subsidiaries. A competitive advantage exists when the firm is able to deliver the same benefits as c...
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| Format: | Student Project |
| Language: | English |
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2010
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| Online Access: | https://ir.uitm.edu.my/id/eprint/30415/ |