The level of cyber ethnocentrism among multi ethnic in Malaysia / Abdul Rauf Ridzuan, Jusang Bolong and Al-Mansor Abu Said
Ethnocentrism is the evaluation of other cultures according to preconceptions originating in the standards and customs of one's own culture. As Malaysians are practicing multicultural communication, ethnocentrism is there. This study is done in order to find the level of ethnocentrism among mul...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Division of Research and Industrial Linkages
2017
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/29909/ |
| _version_ | 1848807361189249024 |
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| author | Ridzuan, Abdul Rauf Bolong, Jusang Abu Said, Al-Mansor |
| author_facet | Ridzuan, Abdul Rauf Bolong, Jusang Abu Said, Al-Mansor |
| author_sort | Ridzuan, Abdul Rauf |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Ethnocentrism is the evaluation of other cultures according to preconceptions originating in the standards and customs of one's own culture. As Malaysians are practicing multicultural communication, ethnocentrism is there. This study is done in order to find the level of ethnocentrism among multiethnic SNS users in Malaysia. This study used the social capital theory as foundations theories for model development. The minimum sample size was determined through G⃰Power analysis. The study involved 482 respondents, selected through a cluster sampling technique involving three main ethnics in Malaysia. A cross sectional survey and structured questionnaire were used for data collection. All variables were measured through scales previously used by other researchers. SPSSS ver. 20 software was used in the analysis. Results of the SPSS indicated that for the level of ethnocentrism namely stereotype, mistrust, avoidance and differential treatment in SNS are low |
| first_indexed | 2025-11-14T22:41:36Z |
| format | Article |
| id | uitm-29909 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:41:36Z |
| publishDate | 2017 |
| publisher | Division of Research and Industrial Linkages |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-299092025-05-02T04:24:37Z https://ir.uitm.edu.my/id/eprint/29909/ The level of cyber ethnocentrism among multi ethnic in Malaysia / Abdul Rauf Ridzuan, Jusang Bolong and Al-Mansor Abu Said ajobss Ridzuan, Abdul Rauf Bolong, Jusang Abu Said, Al-Mansor Social integration Social networks Races. Including race as a social group and race relations in general Ethnocentrism is the evaluation of other cultures according to preconceptions originating in the standards and customs of one's own culture. As Malaysians are practicing multicultural communication, ethnocentrism is there. This study is done in order to find the level of ethnocentrism among multiethnic SNS users in Malaysia. This study used the social capital theory as foundations theories for model development. The minimum sample size was determined through G⃰Power analysis. The study involved 482 respondents, selected through a cluster sampling technique involving three main ethnics in Malaysia. A cross sectional survey and structured questionnaire were used for data collection. All variables were measured through scales previously used by other researchers. SPSSS ver. 20 software was used in the analysis. Results of the SPSS indicated that for the level of ethnocentrism namely stereotype, mistrust, avoidance and differential treatment in SNS are low Division of Research and Industrial Linkages 2017-10 Article NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/29909/1/29909.pdf Ridzuan, Abdul Rauf and Bolong, Jusang and Abu Said, Al-Mansor (2017) The level of cyber ethnocentrism among multi ethnic in Malaysia / Abdul Rauf Ridzuan, Jusang Bolong and Al-Mansor Abu Said. (2017) Academic Journal of Business and Social Sciences (AJoBSS) <https://ir.uitm.edu.my/view/publication/Academic_Journal_of_Business_and_Social_Sciences_=28AJoBSS=29.html>, 1 (1): 6. pp. 1-14. ISSN 2590-440X http://publication.melaka.uitm.edu.my/index.php/ajobss/article/view/7 |
| spellingShingle | Social integration Social networks Races. Including race as a social group and race relations in general Ridzuan, Abdul Rauf Bolong, Jusang Abu Said, Al-Mansor The level of cyber ethnocentrism among multi ethnic in Malaysia / Abdul Rauf Ridzuan, Jusang Bolong and Al-Mansor Abu Said |
| title | The level of cyber ethnocentrism among multi ethnic in Malaysia / Abdul Rauf Ridzuan, Jusang Bolong and Al-Mansor Abu Said |
| title_full | The level of cyber ethnocentrism among multi ethnic in Malaysia / Abdul Rauf Ridzuan, Jusang Bolong and Al-Mansor Abu Said |
| title_fullStr | The level of cyber ethnocentrism among multi ethnic in Malaysia / Abdul Rauf Ridzuan, Jusang Bolong and Al-Mansor Abu Said |
| title_full_unstemmed | The level of cyber ethnocentrism among multi ethnic in Malaysia / Abdul Rauf Ridzuan, Jusang Bolong and Al-Mansor Abu Said |
| title_short | The level of cyber ethnocentrism among multi ethnic in Malaysia / Abdul Rauf Ridzuan, Jusang Bolong and Al-Mansor Abu Said |
| title_sort | level of cyber ethnocentrism among multi ethnic in malaysia / abdul rauf ridzuan, jusang bolong and al-mansor abu said |
| topic | Social integration Social networks Races. Including race as a social group and race relations in general |
| url | https://ir.uitm.edu.my/id/eprint/29909/ https://ir.uitm.edu.my/id/eprint/29909/ |