Factors influencing young consumers’ purchase intention of organic food product / Aynul Haydirah Ayub, Yusrina Hayati Nik Muhammad Naziman and Muhammad Faizal Samat

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Factors influencing young consumers’ purchase intention of organic food product / Aynul Haydirah Ayub, Yusrina Hayati Nik Muhammad Naziman and Muhammad Faizal Samat

Research findings on buying behaviour towards organic food product are still inconsistent. Therefore, this study aims to examine a significant relationship between environmental consciousness, health consciousness and social influence and young consumers’ purchase intention towards organic food prod...

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Bibliographic Details
Main Authors:	Ayub, Aynul Haydirah, Nik Muhammad Naziman, Yusrina Hayati, Samat, Muhammad Faizal
Format:	Article
Language:	English
Published:	Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia 2018
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/29375/

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