Factors influencing young consumers’ purchase intention of organic food product / Aynul Haydirah Ayub, Yusrina Hayati Nik Muhammad Naziman and Muhammad Faizal Samat

Factors influencing young consumers’ purchase intention of organic food product / Aynul Haydirah Ayub, Yusrina Hayati Nik Muhammad Naziman and Muhammad Faizal Samat

Research findings on buying behaviour towards organic food product are still inconsistent. Therefore, this study aims to examine a significant relationship between environmental consciousness, health consciousness and social influence and young consumers’ purchase intention towards organic food prod...

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Bibliographic Details
Main Authors: Ayub, Aynul Haydirah, Nik Muhammad Naziman, Yusrina Hayati, Samat, Muhammad Faizal
Format: Article
Language:English
Published: Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia 2018
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Online Access:https://ir.uitm.edu.my/id/eprint/29375/

Internet

https://ir.uitm.edu.my/id/eprint/29375/

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