Do ‘Kafeteria Sihat’ attributes influence customers’ post purchase behaviour? / Abdul Rais Abdul Rahman, Chemah Tamby Chik, Mohd Salehuddin Mohd Zahari
‘Kafeteria Sihat’ is a government effort to create a wider choice of healthy eateries, encourage healthy eating practices thus potentially reducing the prevalence of non-communicable diseases (NCD). Past studies of healthy cafeteria programmes have only focused on measuring the customers satisfactio...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Selangor
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/29251/ |
| _version_ | 1848807187960299520 |
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| author | Abdul Rahman, Abdul Rais Tamby Chik, Chemah Mohd Zahari, Mohd Salehuddin |
| author_facet | Abdul Rahman, Abdul Rais Tamby Chik, Chemah Mohd Zahari, Mohd Salehuddin |
| author_sort | Abdul Rahman, Abdul Rais |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | ‘Kafeteria Sihat’ is a government effort to create a wider choice of healthy eateries, encourage healthy eating practices thus potentially reducing the prevalence of non-communicable diseases (NCD). Past studies of healthy cafeteria programmes have only focused on measuring the customers satisfaction based on the attributes at the cafeteria and the influence of eating behaviour. This study is proposed to evaluate the impact of various ‘Kafeteria Sihat’ attributes on the customers post-purchase behaviour together with perceived value as the moderator as well as eating behaviour and satisfaction as mediators. Using newly developed questionnaires, the survey is expected to be conducted at the 11 public hospitals in Selangor and Putrajaya, Malaysia. The findings of this study will reveal the overall customers’ acceptance of the ‘Kafeteria Sihat’ programme and explain the possible causal relationship between its’ attributes and customers post-purchase behaviour. In addition, moderating and mediating effect of perceived value, eating behaviour and customer satisfaction on the causal relationship are expected to be reported. The findings will not only benefit ‘Kafeteria Sihat’ customers and operators but also for the Ministry of Health in making improvements to the ‘Kafeteria Sihat’ initiative. |
| first_indexed | 2025-11-14T22:38:51Z |
| format | Article |
| id | uitm-29251 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:38:51Z |
| publishDate | 2018 |
| publisher | Universiti Teknologi MARA Selangor |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-292512020-04-06T12:12:58Z https://ir.uitm.edu.my/id/eprint/29251/ Do ‘Kafeteria Sihat’ attributes influence customers’ post purchase behaviour? / Abdul Rais Abdul Rahman, Chemah Tamby Chik, Mohd Salehuddin Mohd Zahari jthca Abdul Rahman, Abdul Rais Tamby Chik, Chemah Mohd Zahari, Mohd Salehuddin Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations ‘Kafeteria Sihat’ is a government effort to create a wider choice of healthy eateries, encourage healthy eating practices thus potentially reducing the prevalence of non-communicable diseases (NCD). Past studies of healthy cafeteria programmes have only focused on measuring the customers satisfaction based on the attributes at the cafeteria and the influence of eating behaviour. This study is proposed to evaluate the impact of various ‘Kafeteria Sihat’ attributes on the customers post-purchase behaviour together with perceived value as the moderator as well as eating behaviour and satisfaction as mediators. Using newly developed questionnaires, the survey is expected to be conducted at the 11 public hospitals in Selangor and Putrajaya, Malaysia. The findings of this study will reveal the overall customers’ acceptance of the ‘Kafeteria Sihat’ programme and explain the possible causal relationship between its’ attributes and customers post-purchase behaviour. In addition, moderating and mediating effect of perceived value, eating behaviour and customer satisfaction on the causal relationship are expected to be reported. The findings will not only benefit ‘Kafeteria Sihat’ customers and operators but also for the Ministry of Health in making improvements to the ‘Kafeteria Sihat’ initiative. Universiti Teknologi MARA Selangor 2018-06-31 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/29251/1/AJ_ABDUL%20RAIS%20ABDUL%20RAHMAN%20JTHCA%20B%2018.pdf Abdul Rahman, Abdul Rais and Tamby Chik, Chemah and Mohd Zahari, Mohd Salehuddin (2018) Do ‘Kafeteria Sihat’ attributes influence customers’ post purchase behaviour? / Abdul Rais Abdul Rahman, Chemah Tamby Chik, Mohd Salehuddin Mohd Zahari. (2018) Journal of Tourism, Hospitality & Culinary Arts (JTHCA) <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29.html>, 10 (1). pp. 1-15. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Abdul Rahman, Abdul Rais Tamby Chik, Chemah Mohd Zahari, Mohd Salehuddin Do ‘Kafeteria Sihat’ attributes influence customers’ post purchase behaviour? / Abdul Rais Abdul Rahman, Chemah Tamby Chik, Mohd Salehuddin Mohd Zahari |
| title | Do ‘Kafeteria Sihat’ attributes influence customers’ post purchase behaviour? / Abdul Rais Abdul Rahman, Chemah Tamby Chik, Mohd Salehuddin Mohd Zahari |
| title_full | Do ‘Kafeteria Sihat’ attributes influence customers’ post purchase behaviour? / Abdul Rais Abdul Rahman, Chemah Tamby Chik, Mohd Salehuddin Mohd Zahari |
| title_fullStr | Do ‘Kafeteria Sihat’ attributes influence customers’ post purchase behaviour? / Abdul Rais Abdul Rahman, Chemah Tamby Chik, Mohd Salehuddin Mohd Zahari |
| title_full_unstemmed | Do ‘Kafeteria Sihat’ attributes influence customers’ post purchase behaviour? / Abdul Rais Abdul Rahman, Chemah Tamby Chik, Mohd Salehuddin Mohd Zahari |
| title_short | Do ‘Kafeteria Sihat’ attributes influence customers’ post purchase behaviour? / Abdul Rais Abdul Rahman, Chemah Tamby Chik, Mohd Salehuddin Mohd Zahari |
| title_sort | do ‘kafeteria sihat’ attributes influence customers’ post purchase behaviour? / abdul rais abdul rahman, chemah tamby chik, mohd salehuddin mohd zahari |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/29251/ https://ir.uitm.edu.my/id/eprint/29251/ |