Do ‘Kafeteria Sihat’ attributes influence customers’ post purchase behaviour? / Abdul Rais Abdul Rahman, Chemah Tamby Chik, Mohd Salehuddin Mohd Zahari

Do ‘Kafeteria Sihat’ attributes influence customers’ post purchase behaviour? / Abdul Rais Abdul Rahman, Chemah Tamby Chik, Mohd Salehuddin Mohd Zahari

‘Kafeteria Sihat’ is a government effort to create a wider choice of healthy eateries, encourage healthy eating practices thus potentially reducing the prevalence of non-communicable diseases (NCD). Past studies of healthy cafeteria programmes have only focused on measuring the customers satisfactio...

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Bibliographic Details
Main Authors: Abdul Rahman, Abdul Rais, Tamby Chik, Chemah, Mohd Zahari, Mohd Salehuddin
Format: Article
Language:English
Published: Universiti Teknologi MARA Selangor 2018
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Customer services. Customer relations
Online Access:https://ir.uitm.edu.my/id/eprint/29251/

Internet

https://ir.uitm.edu.my/id/eprint/29251/

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