Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin ... [et al.]

Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin ... [et al.]

Young consumers, especially students, are experiencing the coffeehouse culture or the chill-out factor. Considering these factors as a potential determinant for student to visit a place, library management should take these opportunities to introduce an eatery inside the library. The objective of th...

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Bibliographic Details
Main Authors: Ariffin, Hashim Fadzil, Mohd Said, Noraslinda, Hamir, Norhamizan, Lahap @ Wahab, Johanudin, Zainol, Noorliza, Ngelambong, Anderson
Format: Article
Language:English
Published: Universiti Teknologi Mara Cawangan Pulau Pinang 2020
Subjects:
Research
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Library administration
Online Access:https://ir.uitm.edu.my/id/eprint/29228/

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