Self-ordering kiosk usage and post-purchase behaviour in quick service restaurant / Noradzhar Baba, Aslinda Mohd Shahril and Mohd Hafiz Hanafiah.

Self-ordering kiosk usage and post-purchase behaviour in quick service restaurant / Noradzhar Baba, Aslinda Mohd Shahril and Mohd Hafiz Hanafiah.

This conceptual paper aims to explore the relationship between the customer self-ordering kiosk usage and post-purchase behaviour in quick-service restaurants. The self-ordering kiosk is the latest innovative technology to be offered by restaurants to improve customer experiences, especially in quic...

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Bibliographic Details
Main Authors: Baba, Noradzhar, Mohd Shahril, Aslinda, Hanafiah, Mohd Hafiz
Format: Article
Language:English
Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Selangor 2020
Subjects:
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Malaysia
Reservation systems
Restaurants, cafeterias, tearooms, etc.
Online Access:https://ir.uitm.edu.my/id/eprint/29154/

Internet

https://ir.uitm.edu.my/id/eprint/29154/

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