Stands on globalization / Manuel Denner

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Stands on globalization / Manuel Denner

In Jason Inch’s TED talk on Future Globalization is advising that companies need to understand their consumer base in a rapidly changing global business environment. It is clear for everybody that globalization plays one role in this change; however, there are a few variables that are forming the te...

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Bibliographic Details
Main Author:	Denner, Manuel
Format:	Article
Language:	English
Published:	Journal of International Business, Economics and Entrepreneurship (JIBE) 2018
Subjects:	Consumption. Demand (Economic theory) Demographic surveys
Online Access:	https://ir.uitm.edu.my/id/eprint/29131/

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