The effectiveness of promotional tools in enhancing customer awareness towards Bulatan Mekar Sdn Bhd / Norsyakira Norman
Bulatan Mekar Sdn Bhd is the developer company who focus on developing land and property for Bumiputera Muslim residents. Bulatan Mekar Sdn Bhd has taken the challenge to enter the market directly to serve the housing development even though the industry is really tough and has a strong competition...
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| Format: | Student Project |
| Language: | English |
| Published: |
2009
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| Online Access: | https://ir.uitm.edu.my/id/eprint/28829/ |
| _version_ | 1848807134721998848 |
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| author | Norman, Norsyakira |
| author_facet | Norman, Norsyakira |
| author_sort | Norman, Norsyakira |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Bulatan Mekar Sdn Bhd is the developer company who focus on developing land and property for Bumiputera Muslim residents. Bulatan Mekar Sdn Bhd has taken the challenge to enter the market directly to serve the housing development even though the industry is really tough and has a strong competition for those rivals to survive. The company was incorporated in Malaysia since 22nd March 2000 under the Companies Act, 1965 as a private limited company. It is formed to fulfill the competences of Bumiputera Muslim involvement in the property development industry.
The main purpose of this study is that researcher wants to know the most effective tools that can be used for the company to increase their customer awareness. This is the most important element for the company because customer is the key of the success in the business. So to achieve the goals, company must first know who their target consumer is and how to make them aware about the products before they can persuade customers to make purchase from the company. |
| first_indexed | 2025-11-14T22:38:00Z |
| format | Student Project |
| id | uitm-28829 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:38:00Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-288292020-05-11T08:21:44Z https://ir.uitm.edu.my/id/eprint/28829/ The effectiveness of promotional tools in enhancing customer awareness towards Bulatan Mekar Sdn Bhd / Norsyakira Norman Norman, Norsyakira Awareness Marketing Market segmentation. Target marketing Bulatan Mekar Sdn Bhd is the developer company who focus on developing land and property for Bumiputera Muslim residents. Bulatan Mekar Sdn Bhd has taken the challenge to enter the market directly to serve the housing development even though the industry is really tough and has a strong competition for those rivals to survive. The company was incorporated in Malaysia since 22nd March 2000 under the Companies Act, 1965 as a private limited company. It is formed to fulfill the competences of Bumiputera Muslim involvement in the property development industry. The main purpose of this study is that researcher wants to know the most effective tools that can be used for the company to increase their customer awareness. This is the most important element for the company because customer is the key of the success in the business. So to achieve the goals, company must first know who their target consumer is and how to make them aware about the products before they can persuade customers to make purchase from the company. 2009 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/28829/1/PPb_NORSYAKIRA%20NORMAN%20BM%20M%2009_5.pdf Norman, Norsyakira (2009) The effectiveness of promotional tools in enhancing customer awareness towards Bulatan Mekar Sdn Bhd / Norsyakira Norman. (2009) [Student Project] <http://terminalib.uitm.edu.my/28829.pdf> (Unpublished) |
| spellingShingle | Awareness Marketing Market segmentation. Target marketing Norman, Norsyakira The effectiveness of promotional tools in enhancing customer awareness towards Bulatan Mekar Sdn Bhd / Norsyakira Norman |
| title | The effectiveness of promotional tools in enhancing customer awareness towards Bulatan Mekar Sdn Bhd / Norsyakira Norman |
| title_full | The effectiveness of promotional tools in enhancing customer awareness towards Bulatan Mekar Sdn Bhd / Norsyakira Norman |
| title_fullStr | The effectiveness of promotional tools in enhancing customer awareness towards Bulatan Mekar Sdn Bhd / Norsyakira Norman |
| title_full_unstemmed | The effectiveness of promotional tools in enhancing customer awareness towards Bulatan Mekar Sdn Bhd / Norsyakira Norman |
| title_short | The effectiveness of promotional tools in enhancing customer awareness towards Bulatan Mekar Sdn Bhd / Norsyakira Norman |
| title_sort | effectiveness of promotional tools in enhancing customer awareness towards bulatan mekar sdn bhd / norsyakira norman |
| topic | Awareness Marketing Market segmentation. Target marketing |
| url | https://ir.uitm.edu.my/id/eprint/28829/ |