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Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali

This research was conducted to explore the marketing tool which is the Effectiveness Advertising towards Brand Recall. The population of this research was among the staff of Malaysian Agricultural Research and Development Institute (MARDI) and Radio TelevisyenMalaysia (RTM) Angkasapuri. Researcher a...

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Bibliographic Details
Main Authors:	Azri Zulkifli, Noorsyazwani, Mohamad Razali, Anisah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2013
Subjects:	Branding (Marketing) Advertising Theory. Relation to other subjects
Online Access:	https://ir.uitm.edu.my/id/eprint/28351/

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